Marketing Specialist B2C Bilingual — Santiago, Santiago

Perfil del rol

JOB TITLE: YBK Marketing Specialist B2C LOCATION: SantiagoWorking Model: On-Site GENERAL DESCRIPTION OR PURPOSE OF THE JOB: This entry-level role supports the leader of a marketing team, completes assigned initiatives, and supports defined marketing strategies and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.Incumbents work with the direction and guidance of a Marketing Manager or similar position to manage and complete all activities and deliverables for assigned projects. RESPONSIBILITIES / ESSENTIAL FUNCTIONS: Marketing ExecutionManage execution and coordination of marketing plans to support in school marketing initiatives focused on awareness and sales.Develop, implement, and track business-specific marketing initiatives for customers and consumers, such as print, paid media, social and JCOM/e-commerce.Develop and create marketing materials ensuring brand guidelines are metAssist in presentation development outlining consumer marketing initiatives for email, print, etc. Data / Analytics TrackingManage promotions, track results and report on performance.Assist in creation of QR codes and UTM tracking.Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.Cross Functional SupportWork with large cross-functional teams across the organization to ensure alignment and integration. Incumbent works closely with Jostens internal creative team, digital team, marketing services, legal, sales team, customer service and other key business partners.Prepare monthly social materials and communications to schools and sales representatives. JOB REQUIREMENTS/SPECIFICATIONS: Note that (i) computer literacy and working-level skill with the basic MS Office suite (Word, Excel, Outlook, Explorer), (ii) good verbal and written communication skills, (iii) good interpersonal skills, and (iv) the ability to work well both individually and in a team environment are default requirements for all Jostens exempt and salaried nonexempt employees. Required: BA/BS degree or equivalent combination of education and experience1-2 years of professional marketing experienceThorough understanding of marketing elements (including traditional and digital marketing) and market research methodsExperience in collateral development, marketing communications and overseeing digital channels (including web/e-commerce, print, email, paid search, paid advertising, SEO/SEM, social, and SMS)Strong communication and interpersonal skills with the ability to work effectively with all levels of the organizationWillingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environmentProven ability to independently manage multiple priorities in a fast-paced and deadline-driven environment. Preferred:Social marketing experienceSkilled in writing and editing content with attention to detailUnderstanding of data/analytics

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No especificada

Ubicación

Santiago, Santiago